What is market penetration as a strategy? Techniques to Improve It.

What is market penetration as a strategy? Techniques to Improve It.

Market penetration is an important approach that many firms employ to enhance their market share and acquire new clients.  It entails selling more of the existing products or services to present clients while also attracting new customers in the existing market. This article will discuss the various components of Market Penetration Strategy, including its benefits, hazards, and examples, and the Techniques to Improve It.